The Story

Bob Myers, the Founder of Brand Fuel Solutions, knew early on he had a passion for business.  When it came time to make some career decisions, he saw the challenges and opportunity for growth in the salon and spa industry and decided to pursue professional haircare companies.  Bob convinced a small manufacturer out of Indiana named KENRA to give him a shot as a Sales Rep with 42 wholesale distributors in 5 mid-Atlantic states.  Over the next 13 years, Bob advanced to the leadership of the company with a team that drove legendary 10X sales growth with less than 40 distributors nationally.

 

From those beginnings, Bob’s journey in executive management grew to lead sales, education and marketing organizations for JOICO, Framesi, AVEDA, Bumble & Bumble, and Darphin.  In 2017, after serving as VP of New Business Development for Estee Lauder Professional Brands, Bob took a new direction.  It was the opportune time to fulfill his goal of giving back to the industry that had been so generous to him.  He accepted the post of Chief Membership Officer for the industry's largest trade organization.  Two years later the global pandemic hit.  Through direct and decisive action, Bob led the organization’s membership growth by over 300% and over $1.6 million of financial relief was distributed to salon professionals in need.  Bob adds “It was a true honor to be there at a historical point in time when critical decisions needed to be made.  We helped countless service professionals navigate through extremely difficult times."

 

In October 2021, with fresh insight and perspective around technology, evolving marketplaces, shifts in retail and new habitats for service and product sales, Bob launched Brand Fuel Solutions.  As Myers sees it, "Any strategy or action that drives revenue or awareness is the fuel that powers the brand.  All companies in today's fast-paced business environment must clearly understand the architecture of the industry they've chosen to play in, leverage brand equity, and execute a plan for entering markets and driving new business. My goal is to help emerging and established businesses compete at an elevated level by creating an innovative strategy, measurable actions to make it happen, and connecting their team to the markets they serve.  Those are Brand Fuel Solutions!"