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  • Writer's pictureRobert Myers

A Different Kind Of Engagement

Transforming Team Connection To Mission And Strategy

In today's digital business habitat, the buzz around the word engagement, mostly lives in the space measuring views, opens, click-throughs, or actions taken within social or targeted awareness campaigns. Fundamentally, that may be the second-most important definition when engineering an agile, fast-moving organization. From an internal team perspective, engagement refers to the level of emotional commitment that employees have towards their work and their organization. When employees are engaged, they are more likely to be productive, committed, and enthusiastic about their jobs. This, in turn, will drive transformation and elevated performance for several reasons:

  1. Increased effort: Engaged employees are more likely to put in extra effort and go above and beyond their job requirements to help their team and organization succeed. They are more willing to take on challenging tasks and persevere through difficult situations.

  2. Higher productivity: Engaged employees tend to be more productive because they are fully focused on their work and are motivated to achieve their goals. They are also more likely to collaborate and share knowledge with their colleagues, which can lead to better outcomes.

  3. Better quality work: Engaged employees are more likely to take pride in their work and strive for excellence. They are more likely to pay attention to details, be proactive in identifying problems, and take ownership of their work.

  4. Lower turnover: Engaged employees are more likely to stay with their organization because they feel a sense of commitment and loyalty. This can reduce turnover costs and help retain valuable talent.

Overall, engagement is a key driver of higher performance because it creates a positive work environment where employees are motivated, committed, and focused on achieving their goals. By investing in employee engagement, organizations can improve productivity, quality, and retention, while lowering costs, which can ultimately lead to elevated and sustainable business outcomes. To explore where engagement fits into your strategic/scenario planning, contact me at Brand Fuel Solutions.

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