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  • Writer's pictureRobert Myers

Educate Before You Ideate

How taking the time for business learning builds better planning and execution

Educating a team or stakeholders on the facts and objective landscape is a critical strategic skill to master. In this stage, you're trying to gather information about the market, customers, competitors, and other factors that could impact your business. Through learning, fact-finding, and analyzing data, any collaborative team can make better decisions that avoid potential obstacles and landmines.

Here are the four key ways that education supports enhanced strategy engineering:

  1. Identify customer needs and preferences: By conducting surveys, interviews, and focus groups, you can gather data on what your potential customers want and need. This information can help you tailor your product or service to better meet their needs, which can increase customer satisfaction and loyalty.

  2. Assess the competitive landscape: By researching the players in your industry or habitat, you can learn about their position, strengths, and weaknesses, as well as their strategies for success. This information can help you identify areas where you can differentiate your business and gain a competitive advantage.

  3. Evaluate market trends: By analyzing data on market trends, you can identify opportunities and threats that could impact your business. For example, if you see a growing demand for a particular product or service, you may decide to focus on that area of your business.

  4. Make data-driven decisions: By using data to inform your decisions, you can increase the likelihood of success for your business. Rather than relying on gut instincts or assumptions, you can use data to guide your decisions and minimize the risk of failure.

You don't know, what you don't know! Once you get the right people in the room and they're engaged, learning becomes a natural transition, The bottom line is, education is an essential part of the business strategy process. By gathering information about the market, customers, competitors, and other factors, you can make informed, data-supported decisions that exponentially increase your chances of success. To explore where education fits into the 5e Lean Execution Model and your business, contact me at Brand Fuel Solutions.

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